Every year, more and more customers are looking for higher quality tea. When Zhi was founded in 2007, specialty tea was just beginning. Today, two out of three homes have tea in their pantries (and we love when it’s Zhi tea
But how does one start their relationship with tea?
In their article “Loving the Learning, “Fresh Cup magazine researched America’s growing tea culture and interviewed several tea retailers to talk about how to share tea education.
They found that while tea might be intimidating at first, simplicity and enthusiasm will be the shop owner’s tools to connect with their customers.
It’s Dr Oolong’s opinion that for beginning tea drinkers, experience trumps education. Do you agree?